Lament for the Marketer

Lament for the Marketer

(With apologies to J.R.R. Tolkien. See also: Lament for the Rohirrim.)

Where now the MQLs and the SQLs? Where is the ad that was running?
Where is the backlink and the keyword, and the bright CTA converting?
Where is the brand in the market, and the USP differentiating?
Where is the CPL and the CPC and the go-to-market strategizing?
They have passed like leads into Salesforce, like Slacks into threads;
The emails have gone down in the inbox, behind the spam, into shadow.
Who shall gather the clicks of the email nurture running,
Or behold the flowing prospects from the CRM returning?

Photo by Adilet Asilbekov on Unsplash.

I have seen you like a skyline

I have seen you like a skyline
far off behind twisted overpasses,
towers blue against the horizon haze.

A downtown intersection
bike-bells clang the moment’s urgency,
restless with doing, doing, doing.

I stretch out for your hands and they pass me by,
the crosswalk chimes
so do plans hurtle towards their fruition.

Pigeons nest between rooftop spikes:
My city loves
the only way it knows how.

Photo by Dillon Kydd on Unsplash.

The Scald

Once, in the fields we knew
I found a scrub wood gaping with ragweed
beside a gulch that smiled
with tin teeth.

A speckled dog lay there in the dirt
his breath racing between staggered jaws
mange-ridden, a hunter’s pet
caught in the crosshairs between loving
and being loved.

He nosed my hand as I drew back
brittle grass broke beneath his tail
beating, anxious. Buckshot in his belly,
a trickling reminder—
he knew something of forgiveness.

His flanks heaved, spotted with shit
and the whine of flies. But when he looked up
smiling, bloody-nosed:
he was just like me.

We sat together, among fennel wasted in red dust.
His tongue lolled, burnt with hope,
under the eye of the trees.

Photo by Joshua Gresham on Unsplash.